Have you ever wondered what it was like to take a walk on the dark side? With Avon, the rebrand will allow you to do so. With the make-up brand’s new image, you will be transformed into the femme fatale.  Femme Fatales (fatal female) are women that are empowered, confident women who are alluring and dangerous. Make-up has the power of transforming a woman into the confident woman that she desires. Whether it is through make-up or eyeshadow, a woman’s look is not to attract a man, but it is to embrace the femme fatale within, and to harness her confident power.